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In Romania we're present with over 650 locations
oferind acces la un sortiment larg de medicamente
și servicii farmaceutice. -
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Mediplus este unul dintre cele mai mari lanțuri
de distribuție de produse
farmaceutice ce furnizează medicamente
farmaciilor și spitalelor de pe intreg
teritoriul României.
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In Romania we're present with over 650 locations
offering a wide range of medicines and pharmaceutical services. -
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Since 1976, L’Occitane, the Sensiblu exclusive brand, adds nature’s magic
in unique face, body and hair products, in perfumes created with the most
efficient and precious natural ingredients, and also in home products that
are ideal for special moments of relaxation. -
Mediplus is one of the largest company in the distribution of pharmaceutical products,
providing medicines to pharmacies and hospitals across Romania.
A&D Pharma, part of Dr.Max Group, brings health closer to people, by offering integrated services of import, distribution and pharmaceutical retail through the Dr.Max pharmacy network and the drug distribution company Mediplus.
We are over 5,000 employees, inspired by the vision of a world where people will be healthier and will live better. Every day, we focus our effort to improve the general health status and we are preoccupied with finding fast and efficient solutions, so that the access to medicines becomes a continuous process.
We strongly believe that by doing things fairly and passionately, we will continue to fulfil our mission: to be close to people and to quickly provide real solutions to their daily health needs.
A&D Pharma – Dr.Max Group is active on the pharmaceutical market through the following brands:
Mission and Values
Our mission - from the very beginning - is to be permanently near people and to make a significant contribution to improving their access to health. We will continue to invest effort, emotions and resources to fulfil our mission.

Excellence
Fully dedicated to life & health!
We strive for more!

Performance
More is not enough
We dare to create a different approach!

Expertise
Highly experienced!
We work as one to deliver life & health!

Commitment
Making sure you are completely comfortable!
We improve people’s life quality!

Accessibility Accessible prices for you! We provide health solutions accessible to all!

Responsibility
Fully dedicated to life & non-violence!
We care for you and your health!
Key moments
2022
A&D Pharma – Dr.Max Group acquires BD Rowa automated storage units
The BD Rowa automated storage units enable us to be more efficient with our storage space and to be closer to patients, offering them professional advice and personalized recommendations.
2022
The new Mediplus warehouse in Sibiu
The Sibiu Mediplus warehouse relocates in CTP Park Sibiu. The warehouse has a 9.000 m2 surface, a large storage capacity, and automated picking line and modern working conditions.
2021
The first Dr.Max Hyper-pharmacy opens in Romania
Dr.Max takes a new step in its evolution on the local market and launches a new concept: the Dr.Max Hyper-pharmacy. Now, Dr.Max offers a complete buying experience, and it becomes the place where patients can find everything they want and always something extra.
2021
The construction of the new A&D Pharma – Dr.Max National Logistics Centre begins
The new centre will be the biggest pharmaceutical warehouse in Romania, and amongst the largest ones in Central and Eastern Europe.
2021
A&D Pharma, part of Dr.Max Group finalizes the acquisition of over 20 Optifarm pharmacies
Through the acquisition of over 20 Optifarm pharmacies, Dr.Max is consolidating its market position and is closer to reaching its main objective: to become the patients’ favourite pharmacy.
2021
Sensiblu Refresh
After 27 years in which it has distinguished itself through high standards of performance and responsibility, Sensiblu brings a new concept to the market: the place where health meets beauty. With over 60 pharmacies, Sensiblu aims to be a daily reference in the health and beauty industry.
2020
The Dr.Max online pharmacy launches
The Dr.Max online Pharmacy responds to the buying needs of clients, by offering them a reasonably priced and vast product portfolio, as well as home and Click & Collect delivery services.
2020
Dr.Max opens more than 400 new pharmacies over the night in Romania
The leading pharmacy chain in Central Eastern Europe - Dr.Max – officially opens, over the night, the doors of over 400 pharmacies throughout Romania, in 93 cities, for a healthier life.
2019
A&D Pharma, subsidiary of Dr.Max Group, finalizes the acquisition of 46 Belladonna pharmacies.
Punkt pharmacy chain strengthens its position on the market by acquiring and integrating 46 new pharmacies from the Belladonna chain. The integration process will stretch over several months.
2018
A&D Pharma Group is officially a part of the Dr.Max family
Dr.Max, the largest pharmaceutical chain in Central Europe and the fourth largest in Europe, becomes the majority shareholder of A&D Pharma Group.
2017
2017 - PUNKT OPENS PHARMACY NUMBER 100
Less than three years after its launch, the Punkt pharmacy chain opens the 100th pharmacy.
2017
RESPIRO – 600 independent pharmacies are part of the RESPIRO program
One year after the official launch of RESPIRO, over 600 pharmacies have chosen to be part of the program.
2016
POLISANO ACQUISITION – 78 PHARMACIES
Over 530 pharmacy units consolidate the grup unit numbers.
2016
RESPIRO, A SUPPORT FOR INDEPENDENT PHARMACIES
A&D Pharma launches RESPIRO, an integrated program to support the pharmaceutical market in Romania.
2014
PUNKT PHARMACIES
The first Punkt pharmacy is opened, coming on the pharmaceutical retail market in Romania with a new pharmacy concept: low prices and a modern design.
2014
Launch of Dr. Hart Range
Its own brand - Dr. Hart - is created and becomes available in the Sensiblu pharmacy network.
2012
CITY PHARMA ACQUISITION
Sensiblu buys the pharmacy chain City Pharma. 90 pharmacies consolidate the business line.
2007
A&D PHARMA MOVES ITS HEADQUARTERS TO MOGOȘOAIA
The headquarters of the A & D Pharma Group are moved to Mogosoaia. 6000 sq m are allocated to the office area and over 17,500 sq m to cargo handling and storage facilities within the Mediplus National Logistics Center.
2006
SENSIBLU REACHED A NUMBER OF 200 PHARMACIES
Sensiblu becomes the largest network of pharmacies under the same brand in Romania, reaching 200 branches. The group is listed on the main stock market of the London Stock Exchange.
1997
THE FIRST SENSIBLU PHARMACY
The first Sensiblu pharmacy is opened and with it a new concept emerged on the Romanian market, health and beauty pharmacy.
1996
MEDIPLUS, DISTRIBUTION CHAIN
Mediplus starts its activity as a distribution line for pharmaceuticals and care products. In a short time, it became a complete portfolio distributor.
0
employees
years of experience
> 1 billion euros
2021 turnover
Integrated pharma group
+5000
employees
28 years of experience
> 1 billion euros
2021 turnover
Integrated pharma group
Top Management
Ionel Popescu
Chief Financial Officer
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Ionel Popescu
Chief Financial Officer
Camelia Naciadi
Chief Commercial Officer
The Commercial Department’s mission is to be agile and adapt the company’s commercial strategy to an ever-changing market and overcome the challenges associated with it, so that the patients and clients who visit us are satisfied and will trustingly return to our online & offline Dr.Max and Sensiblu pharmacies.
Camelia Naciadi
Chief Commercial Officer
The Commercial Department’s mission is to be agile and adapt the company’s commercial strategy to an ever-changing market and overcome the challenges associated with it, so that the patients and clients who visit us are satisfied and will trustingly return to our online & offline Dr.Max and Sensiblu pharmacies.
Cezar Zaharia
Chief Executive Officer
A satisfied customer will return, a satisfied employee will remain in our team and a satisfied shareholder will continue to invest in our projects. With the support of the investments made by the shareholders, as well as the efforts made by our colleagues, at A&D Pharma – Dr.Max Group we build long-term relationships with our patients and clients.
Cezar Zaharia
Chief Executive Officer
A satisfied customer will return, a satisfied employee will remain in our team and a satisfied shareholder will continue to invest in our projects. With the support of the investments made by the shareholders, as well as the efforts made by our colleagues, at A&D Pharma – Dr.Max Group we build long-term relationships with our patients and clients.
Andreea Grigorescu
Chief Operating Officer
The retail operations in A&D Pharma – Dr.Max Group are about ensuring the best services for our patients. Our colleagues and patients represent a top priority in our organization, and the members of the retail team are making sure that they are listened, understood, and offered support. Through the actions of the retail team, we ensure that we deliver, on a daily basis, high-quality services to our patients, we efficiently operationalize the strategy of the company and we permanently adapt to the needs of our patients and new market trends. In doing so, we wish to become everyone’s favorite pharmacy.
Andreea Grigorescu
Chief Operating Officer
The retail operations in A&D Pharma – Dr.Max Group are about ensuring the best services for our patients. Our colleagues and patients represent a top priority in our organization, and the members of the retail team are making sure that they are listened, understood, and offered support. Through the actions of the retail team, we ensure that we deliver, on a daily basis, high-quality services to our patients, we efficiently operationalize the strategy of the company and we permanently adapt to the needs of our patients and new market trends. In doing so, we wish to become everyone’s favorite pharmacy.
Sorin Mirică
Wholesale Business Unit Director
“Activăm într-o piață dinamică, plină de provocări, unde reușita noastră se bazează pe modul în care acționăm în echipă, prin conectarea activă la evoluția pieței, dar și prin felul în care identificăm, acceptăm și gestionăm schimbarea ca fiind un pas firesc în procesul de dezvoltare și adaptare la viitor.”
Sorin Mirică
Wholesale Business Unit Director
We operate in a dynamic market that is filled with challenges, where our success is based on the way we work as a team, via an active connection to the market evolution, but also on how we identify, accept, and manage change as a natural stage of the development and future adaptation processes.
Ana Ilana
Head Of Legal & Compliance
At A&D Pharma – Dr.Max Group, we ensure that all standards imposed by the Romanian legislation are respected. We encounter challenges, but we remain proactive and reactive, connected to what occurs in the market, in order to keep the commitment we made to our patients.
Ana Ilana
Head Of Legal & Compliance
At A&D Pharma – Dr.Max Group, we ensure that all standards imposed by the Romanian legislation are respected. We encounter challenges, but we remain proactive and reactive, connected to what occurs in the market, in order to keep the commitment we made to our patients.
Eugen Gane
Chief Human Resources Officer
The success of A&D Pharma – Dr.Max Group is based on all employees contribution, regardless of their work location. We aim to build an organization where our employees feel inspired and motivated to grow and perform at their best.
Eugen Gane
Chief Human Resources Officer
The success of A&D Pharma – Dr.Max Group is based on all employees contribution, regardless of their work location. We aim to build an organization where our employees feel inspired and motivated to grow and perform at their best.
Mihai Mîncu
E-Commerce Director
Both technology and the Internet transform modern commerce in the most loyal expression of the feeling of fulfillment that a customer obtains through purchasing.
Mihai Mîncu
E-Commerce Director
Both technology and the Internet transform modern commerce in the most loyal expression of the feeling of fulfillment that a customer obtains through purchasing.
Gabriel Ianculescu
M&A Director
At A&D Pharma – Dr.Max Group, we apply the same focus and consistency to our M&A activity as we do to other essential areas of our business. The detail-oriented approach combined with a good understanding of our market’s specifics and trends elevates our practice from a tactical necessity to a strategic capability that allows us to grow in an efficient and sustainable manner.
Gabriel Ianculescu
M&A Director
At A&D Pharma – Dr.Max Group, we apply the same focus and consistency to our M&A activity as we do to other essential areas of our business. The detail-oriented approach combined with a good understanding of our market’s specifics and trends elevates our practice from a tactical necessity to a strategic capability that allows us to grow in an efficient and sustainable manner.
Sorin David
Supply Chain Director
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Sorin David
Supply Chain Director
Gabriel Răduț
Chief Information Officer
The IT Department of A&D Pharma – Dr.Max Group supports and enables the success of the business by selecting and implementing the best and most efficient technologies, by being the driver of innovation and automation. IT is not only about innovation, but also about insight, improvement, influence, team work and communication as key prerequisites to offer trust and reliability to our colleagues, partners, authorities and patients.
Gabriel Răduț
Chief Information Officer
The IT Department of A&D Pharma – Dr.Max Group supports and enables the success of the business by selecting and implementing the best and most efficient technologies, by being the driver of innovation and automation. IT is not only about innovation, but also about insight, improvement, influence, team work and communication as key prerequisites to offer trust and reliability to our colleagues, partners, authorities and patients.