Dr.Max opens more than 400 new pharmacies over the night in Romania

The leading pharmacy chain in Central Eastern Europe - Dr.Max – officially opens, over the night, the doors of over 400 pharmacies throughout Romania, in 93 cities, for a healthier life.

Bucharest, February 10th, 2020

2020 is the year when Dr.Max officially enters the Romanians’ lives with the first over 400 pharmacies throughout the country, covering the most important cities and geographical areas. Among other cities, Dr.Max will be present in Bucharest, Cluj, Timisoara, Brasov and Constanta.

Dr.Max, a leading pharmacy chain in CEE, has a successful concept on every market it entered. Through the acquisition of A&D Pharma wholesale and retail business units done in 2018, Dr.Max becomes a top player on the Romanian pharmacies market as well.

After an in-depth analysis of the Romanian consumers’ needs regarding the retail pharmacy market, A&D Pharma Group decided to meet their expectations with two distinctive brands: Dr.Max and Sensiblu. Sensiblu retail chain will, thus, continue to serve urban, affluent, beauty and wellness seeking customers. That will continue to be done through premium product offerings, top locations and best-in-class services, across over 200 pharmacies in Romania. In this way, A&D Pharma’s new retail strategy aims to establish its leadership market share position.

The customers of Dr.Max pharmacies can now be treated by Dr.Max service level standard. All pharmacies will offer same look and feel, categorization of assortment for better self-navigation and complex care from professional and trained pharmacists. As of today, Dr.Max is dedicated to come up with the best products at affordable prices all across Romania, with strong focus on chronic patients, pensioners and young mothers. Last but not least, at Dr.Max pharmacy, each patient can benefit from special offers, valid exclusively with Dr.Max loyalty card.

“Our Dr.Max brand is dedicated to improving the level of health by simply putting people at the core of its business model. This is reflected in everything that we stand for: pricing, value for money, proximity, personalized offers and outstanding customer care services. We hope Romanians will discover Dr.Max as a reliable partner for a healthier life and as a true partner for affordability and quality, at the same time. Through all our efforts our vision is to become the first-choice pharmacy for everyone in terms of their shopping mission”,  says Cezar Zaharia, CEO A&D Pharma Group.

The brand operates also in Cz Republic, Slovakia, Poland, Serbia and Italy. In every country where it operates, Dr.Max is dedicated to improving the level of health of patients care available by guaranteeing access to a broad assortment of medicines and pharmacy services. Dr.Max is a modern brand that has the courage to innovate and consistently drive up industry standards in order to bring them the most effective health and wellbeing solutions at the best possible value.

A&D Pharma Group streams of business include pharmacies and wholesale divisions. Keep up with Dr.Max brand additional information on www.drmax.ro.